Case study skin care segment

I toned the skin to close the pores and applied Image Skincare Vitamin C Hydrating Serum and Moisturizing cream to lock in the moisture. The sun care market consists of different consumers with differing needs. Benefit sought - protection is the primary benefit but the preference by which this is delivered will vary by segment, e.

Consumer segmentation Segmentation has been vital to the success of NIVEA Sun and allowed the brand portfolio to grow to over 40 products, all meeting clear consumer needs. Denies any spousal abuse. Hopes were not terribly high, because the team feared the savings crowd might not be wowed by content instead of discounts.

Furthermore, the client was also able to identify and target customer with common characteristics and devise an effective strategy to reach the target segments. She said she would definitely return to me for more treatments.

Leading players in the manufacturing sector are now looking at partnering with retail industry firms to enhance sustainable category sales. Over the past 10 years the company has grown rapidly in the UK by developing a balanced and well managed portfolio of brands.

This data ultimately would include: I asked Veronica to lie down on the massage bed and to make herself comfortable. Want to add a subscription? She denies any recent trauma.

Market Segmentation Enabled a Skin Care Products Manufacturer to Develop a Unique Brand Position

Several demographics no one expected to pull well have been outstanding winners, including consumers over 55, men, and CoolerSavings members. Conscientious sun lovers love being out in the sun but are concerned about protection. I lightly brushed the face with the paint brush and fully coated the gauze with the wax.

I suggested to her to choose good quality make up that compliments her skin tone. I then repeated the same procedure to the right eye. Distributors, suppliers, strategic alliances, government agencies Answer Preview: Attitudinal this is the most important segmentation variable.

The CPG industry client was facing several challenges due to factors such as changes in the consumer profiles, competitive pressure, industry consolidation, economic factors, and technological advancements.

I asked Veronica to close her eyes and try to relax.

Market Segmentation Enabled a Skin Care Products Manufacturer to Develop a Unique Brand Position

She is hoping to leave with more radiant and fresh looking skin. As research shows, the level of awareness of sun care transcends income and social class. Key questions answered in this category management engagement include: The rash may spread locally around the margins of the original site or to distant sites that did not have contact with the allergen.

She also promised to recommend me to her friends and family members. Likeability is all about enjoyment. I applied the cream over the chest, shoulders, neck upwards to the chin, cheeks, nose and forehead.

Strong inorganic alkalies and acids seldom cause allergic reactions. But does all this affect the bottom line? Solved September 30, Case study Our experts worked as an extension of the skin care products firm to identify the success factors that uncovered major opportunities to enhance brand perception.

Denies any smoking, alcohol or other drug use during her pregnancy. First, a little background: The client, a pioneer in the skin care products segment, wanted to address a wide range of challenges arising due to inefficient category management, it included challenges related to — supply chain inefficiencies, procure-to-pay, supplier relationship management, and so on.

The category management engagement entailed the use of a detailed quantitative analysis of various categories within the skin care products segment to identify and benchmark the best suitable category management strategy.The key was to further segment the sun protection products market by two important factors: Skin type and the climate where the products are used.

Skin types include very light, fair, normal, dark and children (who tend to have thinner, lesser developed skin) while the climates include moderate, hot and very hot. The client, a pioneer in the skin care products segment, wanted to address a wide range of challenges arising due to inefficient category management, it included challenges related to – supply chain inefficiencies, procure-to.

Based on the primary survey, though certain consumers are keen to shift towards natural/ Ayurveda products, the perceived health benefits have to be quantified by the manufacturers to create demand for the segment Synthetic / Allopathic products dominate the preference for skin care products in the north and south zones.

This case study is focused on a company called Vigor Skin Care. Initially known as the “sleeping dog,” Vigor was barely raking in a profit during its initial years of development. However four years ago, Peter Markles, the current head of Vigor, accepted the challenge of reviving the company.

leading a manufacturer and marketer of quality 1) skin care, 2) makeup, 3) fragrance and 4) hair care products. The Companies was established in and has been public since November Presently, Estée Lauder Companies has 29 brands, sells products in over countries and territories.

1 A ‚Nivea™, Case study of Segmentation: Prof S A Kulkarni. Introduction Beiersdorf is the international skin care company behind the leading brands NIVEA, ELASTOPLAST, ATRIXO and EUCERIN.

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Case study skin care segment
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